• As a content marketing writer for a nonprofit in the early aughts, I learned that giving readers the information they need isn’t enough. They demand a story, too.

• As an editor for the sixth-largest accounting firm in the world, I learned that the details matter…but mostly for legal reasons. Even those needing to mitigate technology risks will do so better through the story of an audit, not just the findings and action items.

• As a brand journalist for an ad agency, I learned the power (and limits) of case studies and brand voice.

• As a marketing agency leader, I learned how to find and lead teams of creators and how hard it is to sell the long game of content marketing to executives who expect short-term ROI. 

My background results in a unique commitment to quality with a dual focus: your POV and your audience. Once we’ve sharpened your content's edge, I am your audience's advocate, full stop. My content strategies — or action agendas, a la Richard Rumelt — engage and, over time, convert.