By conducting discovery interviews with leadership, reviewing website & social analytics data, and researching industry best practices, I suggest a combination of SEO-driven content, platforms, channels, & messaging that best supports your marketing goals.
Launching a product? Rebranding? Building a new sales funnel? Just need a kick in the marketing pants?
This is for you.
Together, we craft a voice that reflects your brand's personality and that drives the messaging to a targeted audience. I'll create custom templates and processes if needed, & suggest the best free and paid tools to streamline the development process.
We set you up for success on the back end so that implementation goes smoothly and we're flexible enough to pivot quickly.
I can write original content, edit the work of others, or a little of both. The trick is making it all work together & as hard as possible. A single blog post, video, webinar, article outside an ecosystem won't do much good. Pressing "publish" is just the beginning. I make sure we get the most out of every piece.
Then we give the ecosystem enough time to be effective before deciding to try something new. Test & learn.
"Whether working with C-suite executives on feature articles or mastering the world of social media and PR, Gail's writing always has a savvy POV, sass, and strength."
- Laura Tierney, Founder, The Social Institute
"Gail is a true pro—she knows her stuff, she is full of great ideas, and she gets things done. She’s also a pleasure to work with. In just a few short months, Gail helped us turn a flagging content marketing effort into a more effective and focused platform."
- Brian Levy, Pulse Health & Wellness