Content marketing portfolio
Subject Matter Expert Examples
Beam’s Closing the Content Gap report, April 2024
Superpath’s How to Manage a Content Team course, 2023
Writer blog post The managing editor’s guide to getting out of the way, 2023
Beam blog post How to Write a B2B Blog Intro That Isn’t Boring AF, July 2022
Buffer blog post 4 High-Impact Tactics to Bolster Your LinkedIn Strategy, November 2020
Digiday’s article Newsletters, workshops and labs: How agencies keep on top of social media, February 2016
SXSW panel If Content is King, Who is Sherif?, March 2014
SXSW panel Slap My Words Up: Language in the Digital World, March 2013
SXSW panel Language of Mutilation: Grammar for Ads & Life, March 2012
Blog Post Examples
Hook, Line, Sinker: How to Write an Introduction, Animalz blog, 6/1/21
The Animalz Method for Writing High-Quality Content, Animalz blog, 3/6/21
How to Write a Blog Post Outline, Animalz blog, 3/10/21
Announcing a Few Big Changes at Animalz, 6/10/20 (this should have been a press release)
The possibilities of positive thinking, Effie Award Blog, April 2015
What Serial’s success can teach marketers, Warc Blog, 7/14/2015
It’s a party, but I’ll learn if I want to: 10 SXSW tips, McKinney Blog, 2/27/14
40+ posts and press releases on McKinney’s blog between 2012 and 2015 (here’s a snapshot from 2014)
Ghostwritten Articles
Six articles for Today.com in 2018 for the CEO and founder of The Social Institute
Why It’s a Mistake to Ban Social Media — and What to do Instead, Washington Post, 6/12/18
Are you following the same digital rules you set for your kids?, Washington Post, 12/13/17
Tough Love: The Advertising Business Is Hard, AdAge, 10/10/15
3 Ways Empathy Can Help You Build a Killer Strategy, Adweek, 10/7/2015
Embracing the UX Spectrum, UX Magazine, 6/11/13
Newsletters
McKinney’s Socialized
The Social Institute’s newsletter
The Double Shift’s newsletter
Websites
In 12 months between 2017 and 2018, I planned and wrote over 200 pieces of content for The Social Institute's website, including content behind the paywall in what was then called the Social Locker Room.
In 2018, I designed and built the website for The Double Shift using Squarespace. My original design is still used today (for the newsletter, too!).
Press Release Examples
Crocs Names McKinney Global Advertising Agency of Record, 10/10/14
McKinney names Adam Levine chief marketing officer, 9/11/14
Sherwin-Williams and McKinney launch “Color Collecting” campaign, 5/12/14