Stand out in a crowded market or sit on the seed-round sidelines

When every B2B SaaS brand claims to save time, cut costs, and solve the same problems, you need a content marketing strategy that nobody can copy.

You need a point of view. Some call the content made from your POV thought leadership, and it’s far more powerful than you think.

  • It supports your brand positioning and defines future content development.

  • It guides your audience towards discovering solutions independently, fostering a sense of partnership.

  • It affects every customer interaction, from homepage text to one-pagers to support bots.

  • It leads your teams every time they create something new.

If you run a future-focused B2B SaaS company, we should work together.

Here’s what I can help you with. Call me “Coach.”

  • What do you believe, and how does it relate to what you sell? Let’s find out through a combination of discovery interviews and industry and/or product research. A summary report lays out my findings.

  • At most, this is a 12-month integrated content marketing strategy to build recognition and affinity for your brand, moving prospects from awareness to conversion. This would be developed in collaboration with your Demand and Lead Gen teams and includes KPIs.

  • An employee and customer brand experience and engagement campaign may be needed to align with and reinforce your strategic imperatives, positioning, and core values. This would be developed in collaboration with your People and Cusotmer Service teams.

  • Quarterly reports measure agreed-upon KPIs and may inform changes to the initial strategy.

Here’s what the process may look like

  • We ID your POV

    I work directly with executives to define and refine a brand's POV. My role is not just as a strategist but also as an educator and facilitator. I may need to do research and will ask many questions. Then I deliver a POV summary of my findings.

  • Then we hone it

    Your POV becomes a tool for sharpening the focus of your messaging, honing in on key perspectives while trimming away the extraneous. This ensures that the content stands out and aligns precisely with your unique viewpoint.

  • We strategize

    The main deliverable is a content marketing action agenda (sometimes called strategy) that supports your content edge. It may include refining your brand’s tone of voice, cutting away irrelevant or off-brand content across departments, sharpening remaining content, and publishing new content within your edge’s boundaries.

  • We empower others

    A content edge is a unifying force that aligns your entire company's efforts, ensuring consistency, purpose, and impact in every interaction with your audience. It also empowers your current customers with a coherent, compelling brand narrative. You will receive employee and customer communication recommendations, too.

  • We measure results

    Each piece is an investment in your brand's future visibility and authority and positively influences your brand perception. This metric might not be immediately quantifiable but is crucial for long-term success. We track the results through quarterly reporting (or reporting templates that you can use in house).

  • And we do it all virtually

    Because I’ve been doing it from Maui for almost a decade.

Shall we leverage your point of view so you can grow your B2B SaaS startup?