Minimum Viable Content Packages

Made Especially for B2B SaaS Startups

MVC Q1 Package

Celebrate quick wins and start receiving and publishing content in three months

Months 1 - 3

Get everything you need to start receiving and publishing content thoughtfully and measuring results with a team of freelancers I find, and you hire.

  • Discovery — Conduct interviews and audits to inform strategy and KPIs

  • Strategy — Deliver a 6-month strategy with 2 content types and 2 distribution channels

  • Systems + Process — Create automation, templates, and AI use policies

  • People — Hire and prep a freelance team

MVC Q2 Package

Report on results, tweak systems, coach freelancers, refine processes

Months 4 - 6

Use the early results of our marketing efforts to learn what’s working, swap out freelancers or bring on additional team members, and tweak systems and processes.

  • People — Coach or replace freelancers as needed

  • Strategy — Use and iterate on KPI report

  • Systems + Process — Revise, add to, or simplify

MVC Q3 Package

Revise strategy and keep the team performing at their best

Months 7 - 9

Revise and/or further develop the strategy, add tools, and further develop systems and processes. Maybe even start looking for a full-time marketing leader.

  • People — Coach or replace freelancers as needed

  • Process — Review work samples and provide high-level feedback

  • Strategy — Deliver monthly results; iterate strategy to meet KPIs